Hot Tin Roof to generate buzz around power experts

Power and cooling experts RMD have appointed Hot Tin Roof to run a PR campaign aimed at raising awareness of the long-established company.

Having started life in 1932 as a small electrical shop in Glasgow, RMD is now one of the few UK companies that can design, supply, install and maintain power and cooling for cutting edge data centres.

Today RMD continues to innovate in the public and private sector, for global brands as well as the SME.

Among its clients, RMD counts critical services like NATS (air traffic control), the Blood Transfusion Service, Greater Manchester Fire and Rescue and Thames Valley Police. It has also carried out work for online retailer Amazon, Cairn Energy and Great Ormond Street Hospital.

Hot Tin Roof has been brought in to improve brand-recognition and build reputation for RMD in the public and private sector, positioning the company for a period of rapid growth.

Sarah Lee, Hot Tin Roof Director says: “RMD is one of Scotland’s fastest growing businesses and RMD’s uninterrupted power supply keeps Britain logged on and working. Power cuts and terrorist strikes threaten the security of data centres and make RMD an essential service for UK industry. RMD is a sleeping giant, with no brand awareness and we hope to change that over the coming months as we deliver a sustained and effective PR strategy.”

RMD is the latest in a string of technology clients to bring Hot Tin Roof on board. Last month, the Edinburgh-based agency announced it would be working with online personal finance company Money Dashboard. Hot Tin Roof’s hi-tech portfolio also includes usability consultants User Vision, and FreeAgent Central the online accounting service.

Sarah Lee adds: “We have a strong track-record in the technology sector and it is great to work with an established company like RMD alongside smaller start-ups. We are increasingly specialising in technology and are seeing significant growth in this sector at a very difficult time.”

For more information, contact Sarah Lee.

As featured in The Drum.

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