Robin Knox and Paul Walton have appointed Hot Tin Roof to provide strategic PR support to launch their new tech startup, Boundary.
The new venture between the Intelligent Point of Sale (IPOS) founders is a smart home security system, bringing affordable protection to homeowners and renters alike. IPOS was sold to iZettle and then acquired by PayPal for $2.2 billion in May 2018.
Hot Tin Roof has been instrumental in the launch of some Scotland’s most influential startups and digital technology enterprises including FreeAgent, Aquila Insight and CodeClan. The agency has worked with a number of key stakeholders from public and private sector to raise awareness of the digital skills gap over the last decade. Most recently it helped to launch Skills Development Scotland’s ‘Digital World’ a STEM and digital skills campaign aimed at teenagers and career changers.
Robin Knox, co-founder of Boundary comments: “Hot Tin Roof has an impressive track record of generating results for companies in the digital and technology sectors. This industry experience, coupled with their media connections and creative skills, meant they were the obvious choice for us.”
Hot Tin Roof director and founder, Sarah Lee has been involved in Edinburgh’s buoyant tech scene from the beginning. Working with companies who were the early tech pioneers, Hot Tin Roof has been educating the market in new and disruptive technologies, making sure companies have their stories heard and re-told by the media.
Sarah Lee commented: “It is exciting to be here at the start of Robin and Paul’s journey as they set out again to disrupt a market and make an impact on Scotland’s fast growing digital economy. As an agency we have worked with some of Edinburgh’s key players in tech and helped to shape the transformation of Edinburgh into a tech hotspot.”
Sarah continues: “As the media landscape continues to evolve, the power of PR and the role of the media in building reputation and creating credibility for young companies as they grow has remained constant. Our job will be to keep Boundary on the trajectory that helps it achieve its business goals.”