We see the product of public relations every day in newspapers, TV, radio, and social media. However, it still is a very much ‘behind-the-scenes’ business.
This element of mystery can lead to some fundamental misconceptions about PR and the work that it produces.
Well, have no fear – the Cats at Hot Tin Roof are here to set the record straight!
Here are the most common myths about PR and where they go wrong:
Any press is good press.
You’ve heard it before: “There is no such thing as bad publicity.”
In reality, bad press is simply that – bad.
Not only does it hurt the relationship between the company and its customers, but negative press also makes your company unattractive to investors. So while you might be the talk of the town, your business won’t be growing.
Of course, if your business does become subject to some negative publicity, PR is here to guide you through that experience and help you come out the other end still standing tall.
Spin, Spin, Spin!
Don’t worry, we aren’t talking about the exercise classes. In fact, there is no need to sweat when you have PR!
Despite what some may think, public relations is not just spin, slogans, and publicity stunts.
PR is storytelling, and this can be done in many ways.
At Hot Tin Roof, we are constantly arranging interviews for our clients, securing opportunities to write expert articles, and nominating them for awards – and that’s just the tip of the iceberg.
Down to the wire
Many people believe that PR is only for when a situation is dire and the problem is too big to handle themselves.
However, public relations is so much more than just handling crises. It gives you a solid foundation for a healthy and thriving company because businesses need their customers to know and trust them.
PR is about communicating your business’s story to as many people as possible. To do so effectively, it’s important to invest in public relations as early as possible so that you can reap the benefits for years to come.
It’s all champagne, daaahling!
Sex and the City’s Samantha Jones may have given PR the reputation of glitz and glamour, but in reality it’s hard work.
While we love a good party, they don’t come with the job. Today’s journalists are extraordinarily busy, so as much as we’d like to take them out for some bubbly at lunch, they just don’t have the time.
Instead, when we come into work, we put our noses to the grindstone to create strong and happy relationships between our clients and their customers.
Be sure to check out our case studies to see the real PR work that we do here at Hot Tin Roof. Unfortunately, no fancy parties or champagne included – just the results of old-fashioned hard work.
And if you have any more myths you’d like us to bust, get in touch!