Digital design agency Heehaw has been chosen by legal, financial and property specialists Pagan Osborne to redesign the company’s website and help it retain its strong position as large new players like Tesco and the AA move into the legal market.
Heehaw won the contract based on the proven creativity and skills of its staff and its broad view of communication, which fitted with Pagan Osborne’s ‘360 lifestyle’ approach to customer care over different life stages. Both companies share a philosophy of ongoing, powerful communication with clients.
Pagan Osborne’s Marketing and Business Development Director Tania Hemming says: “The legal landscape is going to change dramatically over the next year, and we really needed someone with insight, someone who will help us up the ante when the big players come in. We have always been innovative and forward thinking, with a different angle on selling legal and financial products, and we quickly recognised that Heehaw has the right skills and attitude to help us succeed in that. We also really like the people, and that was a key point for us – they’re people we want to work with.”
Pagan Osborne was also pleased to work with a full service agency based in Edinburgh, allowing regular meetings and exchanges of ideas.
The website will be an important portal as the market changes, and Heehaw will ensure Pagan Osborne stays ahead of the competition with a site that works as a ‘conversion tool’ in itself – getting users to complete a Lifestyle Survey, educating them on what services are available to them, and showing that Pagan Osborne is the right organisation to provide them.
Mark Strickland, Managing Director of Heehaw says: “We are very excited to be working with Pagan Osborne and feel we have the skills and expertise to really help to position the company well, and to contribute ideas to their ongoing digital development.”
Future work will include a redesign of the company’s intranet, and several other projects that promise to be very exciting for the future of both Heehaw and Pagan Osborne.
For more information contact: Sarah Lee.