Hitting April hard

Picture of Sarah Lee

Sarah Lee

A jam packed month filled with bikes, robots and maybe even a unicorn waiting in the wings. From hurtling downhill at a secret location in the Borders to the welcome return of EIE24, it’s been quite a ride.


First up, the National Robotarium’s Ameca launch story took the media by storm, racking up a staggering 190+ pieces of coverage. The story was covered by The i, The Daily Mail, The Mirror, The Metro and (everyone’s favourite) CBBC Newsround.  But the cherry on the cake was a live interview for Steve Maclaren on BBC Radio 4’s Today programme.


We made a big hit with….HIT! The Edinburgh-based start-up has developed game changing tech to monitor impacts on the brain in sport. The world’s top downhill mountain bike riders have been using the HIT device over the weekend at the world series event in Fort William. Our work to launch the device has resulted in 180 media hits so far with broadcast coverage on BBC Scotland TV and radio and ITV, and the Evening Standard’s tech podcast. The story got extensive press coverage too in national titles such as The Scotsman, Independent, and Daily Record, as well as top trade titles including Global Cycling Network and BikeBiz. You could say, it was wheely good…


SSE’s geothermal partnership with the University of Warwick grabbed the headlines, securing widespread coverage in influential trade publications such as The Engineer, Smart Cities World, and Ground Engineering. This collaboration showcases SSE’s commitment to exploring sustainable heat solutions.


Meanwhile, the partnership between Heriot-Watt and the University of Houston was covered extensively including The Scotsman, SmartCities World and Sustainable Business Magazine emphasising Heriot-Watt’s commitment to global eco initiatives.


In the world of sustainable distilling, iNetZ+ made strides with Professor Nik Willoughby’s exclusive article in The Scotsman, positioning the organisation as a leader in sustainable practices. 


April was also a landmark month for IDRIC, with the announcement of the new Centre for Doctoral Training in Green Industrial Futures (CDT-GIF) making headlines across the UK. We worked closely with the IDRIC team to secure a fantastic four-page spread in Sustainable Business Magazine, as well as a piece in The Times, further establishing IDRIC as a leader in sustainable industrial development.


Last but certainly not least, we were thrilled to help support the return of EIE24, an iconic, world-leading showcase event for the technology entrepreneurial ecosystem which took place here in our home city of Edinburgh. We’re proud to have worked with a great team at EIE and helped network for them, even suggesting the keynote speaker, Graeme Coddrington. Special thanks to Mark Logan for all his help in promoting the event across the media.


As we catch our breath after an exhilarating April, we’re already gearing up for the exciting stories, events, and opportunities that lie ahead. We can’t wait to see what the coming months have in store as we continue to drive innovation and sustainability throughout the UK and beyond.



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