March(ing) to the beat of our drum

Picture of Sarah Lee

Sarah Lee

Mad March: chewing gum, the Westminster bubble and filming for Reuters

March was a whirlwind here at Hot Tin Roof HQ and we’d love to share some of the best bits with you.


From turning chewing gum into medical devices and rubbing shoulders with MPs in Westminster, it’s been a mad month to remember.


We secured a live interview on Sky News with the indomitable Kay Burley chatting about assisted living robotics in healthcare.


Then, a whopping 10 minute feature on STV’s flagship current affairs programme, Scotland Tonight, on the same subject, highlighting how this technology could help address the social care crisis. 

 But our biggest hitting story this month was research by an academic at Heriot-Watt University using waste chewing gum and old fridge components to create lateral flow tests. The story was picked up by the PA news agency and Reuters then commissioned our in-house team to film a full broadcast package on the work which is tackling the scourge of plastic pollution head-on. 


It’s fair to say the story went global with reports appearing everywhere from the Alloa Advertiser to the Bangkok Post, Mexico and Chile to Australia and Vietnam and everywhere in between.

From our rooftop office in Edinburgh we have dispatched nine press releases resulting in a whopping 585 hits across national, international and local media outlets including The Times, Independent and the London Evening Standard.


We’ve had the opportunity to work on a diverse range of projects, each with its own unique impact. SSE is helping to turn a former coal power station in Wales into a green energy hub; AND Digital is creating 100 new jobs in data science; IDRIC received £1m to decarbonise UK’s industry; and Corran Capital raised £80m in private equity funding to support the clean energy revolution.


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To top it all off we took a trip to Westminster with the National Robotarium team, bringing together government and industry leaders at the House of Commons to talk about the future of robotics, further cementing our commitment to championing change and innovation.


We’re grateful for the trust our clients place in us, and we’re proud to have helped them achieve such significant milestones this month.


As we hurtle headlong into April, we’ll keep delivering exceptional results for our amazing clients who are all making a positive difference in the world. Thank you for being a part of our journey, and here’s to another month of telling the stories the world needs to hear.

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