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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

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Tin It Or Bin It – 23 March 2012 – Pingram

This week we are looking at Pingram, an exciting startup that unites two of the hottest networks in one – Pinterest and Instagram. The new site, created by Gennaro Varriale, allows you to view Instagram photos in the same way you would browse through pins on Pinterest. There is also talk of upcoming Facebook Timeline integration and a cleaner interface.

The site is in Beta just now, but if it takes off, Instagram users who sign up could see their work showcased to a much wider audience; which is great news for Instagram photographers looking to share their creations.

Photo-sharing sites are now the most popular social media outlets in terms of referral traffic and popularity. Pinterest has even overtaken Twitter in traffic (with more people sharing and clicking links to other sites on Pinterest), and it has outpaced Google Plus, LinkedIn and YouTube combined. With stats like that, it’s no wonder Varriale has tapped into this market.

To protect against privacy, the site has chosen to disable the ability to pin non-Pingram users’ photos, so unfortunately if you are not a Pingram user, your Instagram photo will just show up as a thumbnail. While it may be inconvenient for some, this seems to be a wise move by Varriale following on from the recent privacy troubles Pinterest have faced.

The site is not an original idea by any means, but platforms like these provide people with new ways to create and share online, and help develop communities and connections with others.

Pingram is a Tin It.

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