Praxa Hire Hot Tin Roof to Boost Media Profile

Hot Tin Roof’s reputation as one of Scotland’s leading PR agencies for digital and technology SMEs was further strengthened with today’s announcement of its appointment by specialist IT company, Praxa.

The Edinburgh-based PR firm will seek to raise Praxa’s profile and position the company as a powerful, independent force in Business Intelligence and web app development. Hot Tin Roof will also build the reputations of its founders as opinion formers and thought leaders.

Allan Sheriffs, director of Praxa comments: “This is an exciting time for us as we look to develop new products and services, and move into new markets. Hot Tin Roof have an excellent reputation for delivering results, and we believe they have the skills and experience to help us maximise these opportunities and aid our ambitious business objectives.”

Praxa is one of Scotland’s leading business intelligence companies, working with high profile organisations including the NHS, Business Stream and Deutsche Bank. Praxa design systems that improve business performance ensuring that the right information gets to the right people at the right time.

Its three founders, Nicole Allan, David Allan and Allan Sheriffs, share a wealth of IT experience in both the public and private sector, enabling Praxa to devise, implement and consolidate highly effective solutions for their clients.

Hot Tin Roof’s Director Sarah Lee comments: “Despite the current economic climate, the Scottish technology industry is a vibrant and growing sector. We are delighted to be working with Praxa, and look forward to building their reputation as a leading force in the Business Intelligence and web app development communities.”

For more information contact Sarah Lee.

About Hot Tin Roof

Hot Tin Roof is a dynamic, independent PR agency creating iconic reputations for pioneering UK companies.  Specialising in the internet technology sector, Hot Tin Roof’s campaigns blend cutting edge digital PR with robust traditional media strategies.

From short, sharp projects to heavy weight strategy sustained over the long term, Hot Tin Roof creates iconic reputations built on concrete communication.

Hot Tin Roof provides media relations, reputation, event and crisis management for business and consumer organisations with clients including Money Dashboard, Flexiant, RMD Power and Cooling, Edge Testing Solutions and User Vision.

As published in The Drum.

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